THE CHALLENGE
Bolton Wanderers FC's Partnership with Social Asking Put Fans at the Forefront of Kit Design
Bolton Wanderers FC unveiled their initial kit design concepts through Social Asking’s survey platform, but received a wave of feedback from fans expressing their dissatisfaction with the proposed options. The club faced a crucial decision: ignore these valuable insights or adapt to better align with the preferences voiced by their passionate supporters.
260,000
$+
Increase in Kit Sales
The most impressive metric highlighting the success of Bolton Wanderers FC’s fan-centric journey with Social Asking was their staggering increase in kit sales. After embracing fan feedback and launching updated designs that resonated with their supporters, BWFC saw their kit sales soar by over 200,000 pounds (approximately $260,000 USD) compared to the previous season. This remarkable surge in revenue serves as a tangible testament to the power of prioritizing fan voices and creating kits that truly capture the spirit of the club.
THE SOLUTION
Incorporating Fan Suggestions, BWFC Launched a Second Survey to Align Kit Designs with Supporter Preferences
Rather than dismissing the fan feedback, BWFC swiftly responded by launching a second survey, this time featuring updated designs that incorporated the suggestions and preferences voiced by their loyal fan base. This fan-first approach demonstrated the club’s commitment to creating kits that truly resonate with their supporters.
THE RESULTS
Fans Flooded BWFC with Gratitude for Valuing Their Voices in the Kit Design Process
BWFC’s willingness to listen and adapt earned them widespread praise from the fan base. Comments flooded in, with supporters expressing their gratitude to the club for valuing their input and ensuring the new kits truly represented the team they love. This proactive approach paid dividends, as a significantly larger portion of the fan base rallied behind the updated kit choices.
“As a lifelong Bolton Wanderers supporter, I’m thrilled to see the club prioritize our voices in the kit design process. The new kits capture the spirit of our beloved team, and it’s clear our input was valued.” – loyal BWFC fan
With fan-approved kits now in place, Bolton Wanderers FC is well-positioned for increased merchandise sales and a strengthened connection with their dedicated followers.
KEY TAKEAWAYS
BWFC's Partnership with Social Asking Showcased the Power of Prioritizing Fan Voices for Long-Term Success
Bolton Wanderers FC’s journey with Social Asking serves as a testament to the power of putting fans first. By embracing their supporters’ voices and adapting to their preferences, the club has not only created iconic kits that resonate with their fan base but also fostered a deeper sense of loyalty and engagement. This fan-centric approach has laid the foundation for long-term success, both on and off the pitch.
Project Details
- Category: FootballLive
- Client: Bolton Wanderers FC
- Location: Bolton UK
- Completed Date: 2022
