Cardiff City FC has embraced Social Asking’s platform to foster a comprehensive fan engagement strategy, leveraging the power of direct fan feedback and insights across various aspects of the club’s operations. From gathering input on kit designs and matchday experiences to enhancing hospitality offerings and creating interactive fan experiences, Cardiff City FC has demonstrated a commitment to putting their fans at the heart of their decision-making processes.
10,000
+
Data Points Collected for Decision-Making
FAN-FOCUSED STRATEGY
Cardiff City FC's Fan-Centric Approach Strengthens Club-Supporter Bond
KEY INITIATIVES
Cardiff City FC's Fan-Focused Approach Drives Diverse Engagement Efforts
Kit Design Feedback
Cardiff City FC has utilized Social Asking’s platform to gather fan input on current and future kit designs, ensuring that the club’s on-field apparel aligns with the preferences of their supporters.
Matchday Experience Surveys
Ongoing surveys have been conducted to gather feedback on various aspects of the matchday experience, including stadium facilities, concessions, and fan engagement activities, enabling the club to identify areas for improvement and enhance the overall fan experience.
Hospitality Suite Enhancements
By soliciting feedback from fans, Cardiff City FC has been able to refine and enhance their hospitality offerings, ensuring that their premium experiences meet the expectations of their valued supporters.
Legends Lounge Engagement
In a fun and interactive initiative, fans were given the opportunity to vote for their preferred “newest player” to be featured in the club’s Legends Lounge, fostering a sense of ownership and connection with the club’s history and traditions.
Season Ticket Holder and Club Member Experiences
Cardiff City FC has leveraged Social Asking’s platform to gather insights and feedback from their most dedicated supporters, ensuring that their experiences as season ticket holders and club members are continuously improved and tailored to their preferences.
EMBRACING FAN FEEDBACK
Strengthening Fan Connections Through Data-Driven Engagement
The club’s partnership with Social Asking has enabled them to capture valuable data from their fanbase, allowing them to make informed decisions that resonate with their supporters’ preferences and expectations. By actively seeking feedback and involving fans in the decision-making process, Cardiff City FC has strengthened its connection with its passionate fanbase while continuously improving the overall fan experience.
KEY BENEFITS
Fan-Centric Approach Drives Improved Experiences and Engagement at Cardiff City FC
Improved Fan Experience
By actively listening to and incorporating fan feedback, Cardiff City FC has been able to enhance various aspects of the fan experience, from matchday atmospherics to hospitality offerings.
Strengthened Fan Loyalty
The club’s commitment to involving fans in decision-making processes has fostered a stronger sense of loyalty and connection between the club and its supporters.
Data-Driven Decision Making
The valuable data and insights gathered through Social Asking’s platform have enabled Cardiff City FC to make informed decisions based on real-time fan feedback, ensuring that their initiatives align with supporter preferences.
Increased Fan Engagement
Interactive initiatives like the Legends Lounge engagement have fostered a sense of ownership and participation among fans, further strengthening their connection with the club.
PUTTING FANS FIRST
Fan Insights Drive Club Decisions
Cardiff City FC’s multi-faceted approach to fan engagement, facilitated by Social Asking’s platform, has demonstrated the club’s dedication to putting their fans at the forefront of their operations. By continuously seeking feedback and incorporating fan preferences, the club has not only improved the overall fan experience but has also strengthened the bond between the club and its passionate supporters.
Project Details
- Category: FootballLive
- Client: Cardiff City FC
- Location: Wales, UK
- Completed Date: 2024
