In a unique collaboration between Hibernian Football Club (Hibs), Pilot Brewing, and Social Asking, a niche engagement was executed that resulted in a win-win-win situation for all parties involved. The partnership showcased the power of leveraging fan preferences and insights to create a successful commercial partnership that resonated with the club’s supporters.
ENGAGING FANS TO DRIVE PARTNERSHIPS
Fan-Driven Collaboration for Commercial Success
600
Respondents
2,500
Ratings
3,100
Interactions
142
Topics Mentioned
Amassing 6,000+ total fan interactions was a testament to the effectiveness of Social Asking’s platform in facilitating meaningful fan engagement. This extensive feedback provided invaluable data for product development and marketing strategies, driving the success of the partnership.
KEY HIGHLIGHTS
Fan Input Drives Successful Outcomes in Hibs-Pilot Brewing Partnership
Fan Engagement
Hibs fans had the final say in choosing the nostalgic can design, ensuring that the product aligned with their preferences and celebrated the club’s rich history.
Valuable Insights
The poll responses and comments from fans provided Pilot Brewing with invaluable insights into their current purchasing habits and future product interests.
Revenue Stream
The collaboration created a quick and efficient way to build a revenue stream for both the club and the brand, demonstrating the commercial potential of such partnerships.
Enhanced Fan Experience
By honoring fan preferences and involving them in the decision-making process, the collaboration enhanced the overall fan experience and strengthened the connection between the club and its supporters.
TAPPING INTO FAN PREFERENCES
Leveraging Fan Preferences and Insights
The collaboration revolved around the creation of a limited-edition beer can design inspired by Hibs’ iconic 1991/92 away jersey. Through Social Asking’s platform, fans were directly engaged and given the opportunity to voice their preferences and suggestions for the can design. This approach ensured that the final product would resonate with the club’s passionate fanbase while also providing valuable insights for Pilot Brewing regarding consumer preferences and purchasing habits.
KEY TAKEAWAYS
Fan Engagement Paves the Way for Mutually Beneficial Brand Partnerships
Fan-Driven Partnerships
Engaging fans directly in decision-making processes can lead to successful commercial partnerships that resonate with the target audience.
Leveraging Fan Insights
Leveraging fan preferences and insights can drive product development and marketing strategies that align with consumer demands.
Mutually Beneficial Collaborations
Collaborations between clubs, brands, and fan engagement platforms can create win-win-win situations, benefiting all parties involved.
Enhancing Fan Experience
Honoring fan preferences and celebrating a club’s history can enhance the overall fan experience and strengthen the connection between the club and its supporters.
ENABLING WIN-WIN COLLABORATIONS
Facilitating Mutually Beneficial Partnerships
The success of this engagement demonstrated the power of Social Asking’s tool in facilitating commercially partnered collaborations. It showcased how clubs and brands can work together to create engaging experiences for fans while also benefiting from valuable consumer insights and revenue opportunities.
The Pilot Beer and Hibernian FC collaboration serves as a striking example of how commercial partners and clubs can work together to enhance fan experiences while honoring their preferences and creating mutually beneficial opportunities.
Project Details
- Category: FootballLive
- Client: Hibernian FC
- Location: Edinburgh, Scotland
- Completed Date: 2023
